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30 ways to improve your social media knowledge this month
Somewhere in between the PR pitches, tech announcements, and six second video snippets, you may just find time this month to understand a few new social media tools and best practices. Keeping in mind...
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7 ways to reinvent old blog posts
On a recent Sunday night #blogchat on Twitter, the issue of deleting old content was raised. Many bloggers were unsure of what to do with posts that were buried in their archives. Most of the chat...
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5 tech tools to build your brand
(Editor’s Note: The following guest post has been provided by Alicia Lawrence) Having a tool like the Internet at your disposal is a double-edged sword. While it offers you an incredibly unique chance...
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7 ways to provide content from your association conference
If you want to get more mileage and content from your association event, it’s important to strategize a plan beforehand. All of the marketing buzz shouldn’t come pre-conference. There are plenty of...
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Remembering Tom Clancy: 7 insights into a masterful storyteller
The literary world was rendered speechless today when news broke of the death of acclaimed spy and military writer Tom Clancy. The 66-year-old author, whose works include “The Hunt for Red October”,...
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The guerrilla marketing genius of Jay Conrad Levinson
Many of you recall the old commercials and ads that turned Charlie the Tuna, the Pillsbury Doughboy, and the Marlboro Man into household names and brands. I remember watching the TV commercials, in the...
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8 ways association content attracts new members
Has your association been scrambling for content? There’s an underlying issue that must be addressed before you can consider information to share through social media, websites, newsletters, and...
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3 ways to write positive news headlines in a negatively charged world
A rainy September day at the George Washington Bridge in New York. It’s time to kill the ‘headline fear factor.’ Anyone who writes or produces content could be guilty of spewing fear throughout...
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7 insights from Brian Solis on marketing to the new connected consumer
One of the most impressive thought leaders in business and new media is Brian Solis. He’s the Principal Analyst at Altimeter Group. Solis is also an international best-selling author and speaker. This...
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5 reasons to include Storify in your PR strategy
(Editor’s Note: This is a guest post provided by Alicia Lawrence) Storify is one of the new kids on the social media block, but it’s made a big impression. Founded in 2011, the website curates content...
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Rethinking Communication: 3 Areas You Must Not Ignore
Technology has turned our interpersonal communication upside down. If you think back 10 years, only advertising and marketing pros regularly uttered the words relevant, attention, and experience. Now,...
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5 Ways to Effectively Use Native Advertising
Editor’s Note: The following is a guest post by Alicia Lawrence. The phrase native advertising (NA) has been buzzing around ad agencies since 2012 but only a few communicators have truly grasped its...
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4 letter words for creating new content
I was born in Brooklyn, New York. I know a lot of four-letter words. Sure there are a few that aren’t suitable for this space. But I learned a lot of positive four letter words when I was growing up,...
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Do You Know How to Create and Use Punchy Sound Bites?
Be quotable. Make your point. It’s kind of like a tag line. Sum it up in eight words or less. Sound bites have typically been associated with political speeches and the subsequent ‘confusion’...
View Article5 Ways to Recharge Your PR Strategy
(Editor’s Note: The following guest post has been provided by Alicia Lawrence) Every communication strategy needs a good assessment once in a while. With the Internet always changing, it’s good to...
View Article7 Reasons Not to Pitch Your Story This Week
The July 4th holiday typically throws newsrooms and reporters into a ‘scramble for something other than pools, camping, and gas price stories…PUH-LEEZE!’ Monday’s are usually slow news days. But as the...
View Article4 Key Aspects of Today’s Content Strategy
What’s the future of content marketing? It depends who you ask, I suppose. When I joined one my favorite online places to learn –Sunday night’s #blogchat on Twitter–I knew there would be plenty of...
View ArticleThe Agony of Delete: 3 Easy Ways to Clean Up Your Content
Here’s an unscientific poll about content that I want to share with you. More than 80% of people who write press releases, blog posts, bylined articles, and white papers admit they struggle with how to...
View Article5 Things Communicators Must Know About Social Media Marketing
I think it’s safe to say we’re well past debating the relevance of fresh content, online etiquette, and building an engaged community. Would you agree? Let’s take things to the next level. Here are...
View Article9 Ways to Benefit from Social Media
Most of us who are entrenched in social media are driven by the goal of growing our credibility, visibility and revenues. Yes, we’ve met wonderful new people and friends along the way. Had a few yucks...
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